State promotes seafood in South Korea
Two years ago the state Division of International Trade and Market Development coordinated a campaign to introduce Alaska seafood to deluxe hotels in Seoul and other Korean cities.
Dating back through July 2000, Korean hotels have purchased about $1 million worth of salmon, halibut, crab, scallops and other Alaska products to serve at promotional events and as regular menu items.
State officials organized events to educate importers and hotels about Alaska seafood. The trade representatives also helped promote the seafood at hotel events. The Alaska Seafood Marketing Institute, a Korean importer and Korean Air helped department employees coordinate Alaska visits for hotel chefs and food and beverage managers.
For the first eight months of 2001, seafood exports to Korea totaled $188.2 million compared with $85 million for the same period last year.
Two major promotions were conducted at Korean hotels earlier this year, the Westin Chosun Hotel and other Westin properties in Seoul and Pusan plus at the Sheraton Walkerhill and Seoul Plaza.
Trade department officials say these promotions and the work with hotel chefs and managers have led to purchases of Alaska seafood by eight major hotels in Seoul, Pusan and Kyangju, Korea.