FISH FACTOR: Pollock push continues with Seattle food truck

  • A FedEx truck converted into the Fork and Fin food truck by Trident Seafoods is pushing pollock entrees in the Seattle area as part of an ongoing effort by the company to educate the public about the many ways they can prepare meals using the most abundant food fishery on the planet. (Photo/Courtesy/Trident Seafoods)

Alaska pollock is the nation’s largest food fishery, usually producing more than three billion pounds each year. The flaky whitefish dominates in fish sticks, fast food sandwiches and surimi “seafood salad” blends — but most Americans don’t even know what a pollock is.

Trident Seafoods is intent on changing that by bringing the fish directly to the people.

“It is the most abundant, certified sustainable species in the world. It’s our mission to show how this delicious, cousin to the cod fish can be enjoyed one serving at a time,” said Lo Reichert, Trident’s mobile marketing manager of the Fork and Fin, a retrofitted FedEx truck turned into a flashy mobile kitchen. The truck debuted a few weeks ago at Seahawks games outside of CenturyLink Field in Seattle.

“We wanted a mechanism to go from sea to street and let us talk with people about the blessings of wild Alaskan seafood, and particularly, Alaska pollock,” he added.

The small menu, priced at $9 to $10, includes fish and chips with Alaskan Amber beer batter, pollock burgers, crispy fish tacos, grilled Alaska pollock salad and one offbeat offering: peanut butter and jelly fish sticks.

“It has fish sticks laid atop crispy fries, drizzled with a raspberry chipotle sauce and topped with crushed peanuts and a peanut sauce,” Reichert explained.

The ultimate goal, he added, is to show people that they can easily whip up popular pollock meals at home. Reichert said the response has been wonderfully consistent.

“They say ‘wow, I just tried this fish and it tastes very similar to cod. It’s delicious and it’s something I can make for my family,’” he said.

All of the pollock entrees are big enough to be shareable, something that is done by design.

“That becomes a part of getting the word out — literally word of mouth,” Reichert said with a laugh.

The Fork and Fin food truck provides an “unexpected experience,” and helps educate people about an overlooked fish that is high in protein, low in fat and packed with heart-healthy omega 3s.

For now, the Fork and Fin also is stopping at business parks and schools along Washington’s I-5 corridor, and used at charity events and fundraisers.

Based on the good response, more trucks could soon be on the road in other regions.

“My laser focus is to get more people eating more wild Alaska pollock in more ways more often, globally,” has been a mantra of Trident CEO Joe Bundrant for several years.

See the food truck’s schedule of stops at

Fish forum for all

A forum next week in Kenai will highlight diverse perspectives on the push to modernize Alaska’s fish habitat protection and permitting laws, which have not been updated since statehood nearly 60 years ago. Many believe changes are necessary to reflect challenges posed by large resource development projects; others believe the laws are adequate as they are.

While there is strong common ground among all Alaskans that salmon are a critical resource and their habitat should be protected, the devil is in the details as to what that protection is, said Lindsey Bloom, director of United Fishermen of Alaska’s Salmon Habitat Information Project, or SHIP, a forum co-sponsor with the University of Alaska Fairbanks.

“Our objective is to provide a venue for the public to get educated about the habitat protections, how they are now and how they might be changed,” Bloom said. “We want people to discuss problems that exist and some of the changes being proposed, including state legislation and the ballot initiative.”

The forum will include viewpoints from Alaska natives, conservationists, oil and gas, mining and fishing sectors, legislators and more.

“The purpose is to have a good conversation,” Bloom stressed. “It’s not about getting people to agree with each other, or come to conclusions about a specific policy. It is a real opportunity for Alaskans to participate in their natural resource management and to have a voice in the process.”

Last January at the urging of citizens, the state Board of Fisheries requested that the Legislature update Alaska’s Fish Habitat Permit Law also known as Title 16. It was introduced by Rep. Louise Stutes, R-Kodiak, as House Bill 199 and is set for first hearings in the upcoming session.

“The goal of SHIP is to ensure that commercial fishermen around the state have access to information and knowledge about what is happening, and also that they are at the forefront of weighing in on the legislative process,” Bloom said. “We want to ensure that we get to an end result that is in the best interest of all Alaskans, including commercial fishermen who are concerned about protecting their jobs and livelihoods.”

The Kenai Salmon Habitat Forum is set Thursday, Dec. 14 starting at 5pm at the Cook Inlet Aquaculture Association Building. It will be live streamed on Facebook at UFA/SHIP.

Salmon ballot push

Meanwhile, a statewide petition is gathering up to 45,000 signatures to put the salmon habitat protection issue before the voters next November.

“We have volunteers collecting signatures from Nome to Sitka,” said Ryan Schryzer, director of Stand for Salmon, a grassroots group that is the primary backer of the initiative.

“I’ve been blown away by the response from volunteers who are fired up about collecting signatures. We had hundreds of books go out almost immediately,” he added.

Schryzer said getting signatures from Alaskans is an easy sell.

“When our volunteers talk about this initiative helping to put the standards in place that will encourage responsible resource development and protect salmon for future generations, people are all in and sign very quickly,” he said.

The deadline to submit the petitions to the Division of Elections is Jan. 15 at the start of the legislative session.

“I’m extremely confident we are going to hit our goal and that voters will have this option in front of them in 2018.”

Find more on the ballot initiative at

Fish in court

A California man has filed a class action lawsuit in San Diego against Bumble Bee Foods claiming its canned smoked red salmon is falsely labeled as wild-caught from Alaska and not smoked at all.

Undercurrent News reports that the suit says the fish is actually farm raised coho from Chile with red color added along with smoked flavoring. It alleges that Bumble Bee is violating state marketing laws on false advertising and consumer protections.

In the red flag from afar arena

The Center for Biological Diversity has filed a formal notice of intent to sue the Trump Administration for allowing oil companies to dump unlimited amounts of wastes from fracking and drilling into the Gulf of Mexico.

In September, Trump’s Environmental Protection Agency OK’d new and existing permits to dump unlimited amounts of chemical-laden waste fluids into the Gulf. That adds up to more than 75 billion gallons a year.

The filing claims the EPA has failed to conduct any meaningful review of the environmental impacts to marine species of dumping fracking waste into the water, a violation of the federal Endangered Species Act. Common fracking chemicals are proven to be among the most toxic in the world to marine animals.

In October Trump announced plans to auction off more than 76 million acres of Gulf of Mexico waters to oil companies. That lease sale, scheduled for March 2018, will be the largest oil sale in U.S. history and includes federal waters off the coasts of Texas, Louisiana, Mississippi, Alabama and Florida.

Fish correction

The Recreational Quota Entity program, should it get final approval by federal managers, will provide an opportunity for halibut charter operators to purchase catch shares, but it will not automatically increase charter catches. The charter limits would go down by the same percentage as commercial fishing limits. Should the RQE program be implemented, it would begin in 2019 and not 2018.

Laine Welch lives in Kodiak. Visit or contact [email protected] for information.

12/12/2017 - 2:05pm