“This is more than a 2-for-1 coupon book,” said Scott McMurren, who owns and markets the book. “This has all the cool stuff that you want to do.”

This years book offers something it has never featured before, a bear-watching special in Wrangell. Also in the book is a fishing trip in the Aleutians, and, as always, a flightseeing trip around Denali — the highlight for many both from and visiting Alaska.

“This has worked fabulously for our business,” said Sandra White, manager of Talkeetna Air Taxi. “In fact, we have built a whole side business around these flights.”

White said that for an 1 1/2-hour flight with a glacier landing, Talkeetna Air Taxi redeemed 264 coupons by early August. She estimates that as many as 400 were redeemed for the entire season.

“We also use this as a tool to reduce the costs of a flight for two couples, like 25 percent off of a flight seeing trip,” White said.

Although McMurren won't reveal how many books are sold yearly from the 5,000 printed, he said that the book sales grow 25 percent yearly.

McMurren, who is considered a guru of Alaska travel and who sends out the Alaska Travelgram e-mail travel newsletter, started the book more than eight years ago. Drawing destinations from research for the newsletter, he has assembled locations that truly show what the state has to offer in specialized tourism.

“I said to my partner, Gary Blakely, why don't we offer something besides (coupons for) oil changes and haircuts,” McMurren said. “Why don't you put some travel stuff in there?” The rest is history.

From Ketchikan to Nome, McMurren has assembled the discount book for $99 that offers thousands in savings — if you have time to use all the coupons. The Toursaver Book has 140 offers for travelers statewide.

“If you want to see Alaska national parks, the Toursaver is the way to do it,” McMurren said.

McMurren specializes in traveling to plush accommodations, hard-to-get-to spots and new destinations in Alaska. “As an Alaska travel evangelist, I try to get people off the road system and into the sticks to really see Alaska,” he said.

This year's book offers a three day, two-night stay at the Gates of the Arctic National Park in Bettles that includes the flight and meals. The book also has specials for Katmai's Valley of Ten Thousand Smokes, historical mine tours of the Wrangell St. Elias mountains, Glacier Bay National Park, several cruises in the Kenai Fjords National Park and offers from the Princess Lodges near Denali National Park.