The announcement came from Greg Galik, president of newly named AadlandFlint, during a reception at Anchorage's Captain Cook Hotel Oct. 16.

Galik met Roger Reierson, president of Flint Communications, while working on branding accounts in the early 1990s.

“We have a total of over 50 years of experience in branding and marketing,” Galik said. “We believe with our combined experience, that AadlandFlint will offer something different and more effective using the tools and experience from both groups for Alaskan business.”

AadlandFlint is headquartered in Anchorage. Flint Communications is located in Fargo, N.D., with Flint group offices in eight different locations.

“Our plan is to offer more about the potential development of energy, because this is an energy state,” said Galik, who has operated Aadland Marketing for 28 years.

AadlandFlint currently lists its clients as the Pacific North Academy, 360North, Ace Air Cargo, and the Anchorage Chamber of Commerce.

The company hopes to use their expertise in communication marketing to support all facets of the energy and resource development industries in Alaska.

“We're here because we are bullish on the Alaska economy,” Reierson said.

Galik's portfolio includes the accounts for such companies as Matanuska Maid and Northern Air Cargo.

One of the earliest changes in style for the agency was seen in June, when the company sent out mailers to specifically named individuals based on a targeted database for Alaska Prosperity.

AadlandFlint was the first in Alaska to use the personalized URL (uniform resource locator), which offers Web reader information about an event or product and has the viewer's name in the URL.

“We used technology to narrow down our target market and used U.S. Post Office mailers to draw the individual to the Web site,” said Reierson.

The work is that of John Hyduke, vice chairman of Flint Holdings, and Flint's business development office, located in Duluth, Minn., which specializes in using Internet technology and database profiles to target specific markets.

Flint, who has national accounts like Bobcat Co., Blue Cross-Blue Shield and Subway, has 70 clients that represent 25 industries and has 90 employees in six different locations.

AadlandFlint, located in Downtown Anchorage has five employees, but can enlist members of the new company's other locations to work on print, broadcast, outdoor, public relations, interactive and campaigns.