GCI recently introduced video on demand on its cable platforms in Anchorage, Eagle River, Wasilla and Palmer that allows subscribers to access free and pay-per-view programming whenever they want. GCI cable subscribers in these communities now have access to newly released DVD movies, classic movies, movie channel original programming, and four free on-demand libraries: National Geographic, PBS Kids Sprout, NFL Network and Speed. Subscribers of premium channels such as HBO, Showtime and Starz will have access to additional on-demand movie libraries with their subscriptions. Movies and events will also be available on demand allowing users to select from a library of movies and new releases to rent and view at any time.