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Web posted Monday, February 2, 2004

Business Profile


photo: profile

 
Tamara Farnham, owner of Suds Unlimited, shows off a truck she has just detailed.
PHOTO/Pat King/AJOC

Name of the company: Suds Unlimited

Established: 2000

Location: 801 E. 82nd Ave., Bld. A-7, Anchorage, Alaska, 99518

Telephone: 907-561-3022

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Focus of service: This company does auto detailing and began selling tires last August.

The business details all sizes of vehicles, including cars, pick-ups, SUVs, vans, Suburbans, company rigs and trucks, boats, RVs and travel trailers.

It offers pickup and delivery.

A full detailing costs $160 and includes hand wash and wax, rug vacuum and shampoo, window and tire care. A winter special of $125 is now offered.

The detailings emphasize TLC and a company motto is "bumper to bumper Q-tip clean inside & out."

"We're very thorough," said Tamera Farnham, company owner. "We take the time - we're not looking to push 15 cars a day through here."

Farnham was joined in the business last summer by fiance and partner Normon Matthews.

"Our goal is to get our own mounting and balancing," she said, referring to the tire sales aspect of the business.

History of company: Raised in the small Alaska Interior town of Mentasta, Farnham is a single-parent business owner with five sons.

This is her ninth year in Anchorage.

She finished high school in Ketchikan in 1984 and later worked as an emergency medical technician and a certified nurse's aide.

She started her business with an initial investment of about $4,800.

"I sold my two snow machines and my trailer," Farnham said.

She now has about 300 clients and business has grown each year.

"I think it's awesome and exciting, considering I support a shop and a home and five boys," she said. "This is my only job."

Major accomplishments: Farnham had gross revenue of about $27,600 in 2001, $42,000 in 2002 and more than $56,000 in 2003.

Eventually, she would like to acquire property to locate a specialty shop that would be connected to a tire shop.

And, she said, "I'd like to get into show cars and classic cars."

Major players: Farnham, Matthews and her five sons, including identical 14-year-old triplets: Shawn, Robert and Daryl. Her other sons are Travis, 16, and Marcus, 18.

"They do all help from time to time," Farnham said. "This is my dream."

- Pat King

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