"The Aleutia logo is not designed to look trendy as some of the three dimensional designs are," Taki Ono, owner of the studio, said in a press release. "But it has a long-lasting quality that attracted my eyes."

Also featured in the book are the logos from Disney on Ice and Harley Davidson's 100-year anniversary.

The book is marketed to graphic designers worldwide.

Early last year, Karen Montoya, public affairs officer for the Aleutians East Borough was tasked with finding an artist to create the logo.

"A local artist suggested that I look in something called Blue Book, which is a directory of graphic artists," said Montoya.

There she found Peter Buttecali of the Woodpile Studio in Vienna, Va.

Impressed by his work, Montoya contacted Buttecali about creating a logo for Aleutia.

"He fell in love with the project," said Montoya.

After Montoya explained that they were working from a limited budget, Buttecali agreed to do the project for a fraction of his usual fee.

"I became obsessed with the feeling I got from the Aleutia name and venue," said Buttecali. "It evoked a teasing sense of romance and enchantment, and offered me an opportunity to appropriately represent the likes of Aleut commercial fishermen."

A committee of fishermen from the Aleutians East borough created Aleutia as a salmon-branding project. The name came from a combination of the Aleutian Islands and the Alaska Peninsula. The committee hopes that the name comes to represent quality associated with the salmon from the region, said Edgar Smith, member of the marketing committee for Aleutia.

Last year, 13,000 pounds of sockeye salmon sold under the Aleutia name, said Karen Montoya. The demand was so great that they already have buyers lined up for the 2003 season, she said.

The fish sold for 95 cents a pound, nearly twice what local processors were paying, she said.

Promoters for the Aleutia program consist of the Aleutians East Borough, the Alaska Fisheries Development Foundation and about 12 local fishermen.

Funding for the Aleutia marketing project came primarily from the fisheries development foundation and a $50,000 state grant to the borough.