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Web posted Monday, January 17, 2005

Brady reflects on Era's evolution

By Melissa Campbell
Alaska Journal of Commerce


  Brett Weaver, 25, loads luggage onto an Era flight as it readies for takeoff from Anchorage Jan. 11. Weaver, who has worked for Era for three years, is waiting to see what changes are in store for the airline as its new owner tries to sell it. PHOTO/Tyler Rhodes/AJOC    
Carl Brady and Era Aviation have been a constant in Alaska's aviation industry since 1948, when the Arkansas-born man brought the first helicopter to the territory of Alaska to take advantage of the area's budding government presence.

Brady built the company from a single chopper operating out of the 49th state to a booming internationally recognized operation, with bases in the Gulf of Mexico, Honduras and Sudan. By adding flight-seeing and fixed-wing services, Era Aviation has become a staple in the Alaska transportation industry and in its economy.

Now, nearly 60 years since an adventuresome 28-year-old man came to Alaska to find his fortunes, the company that Brady built is again changing with the times.

Seacor Holdings Inc., a Houston-based company that supports oil and gas companies, in January announced it has bought Era for $118.1 million.

"I was against the sale," Brady said in a recent interview. "I hated to see it happen. But I guess it's what they had to do."

Brady's Era

At 85 years old, Brady's movements have slowed, and after years of flying helicopters, his hearing isn't so good. But his mind is still as sharp as ever.

Sitting in his downtown Anchorage condominium, Brady talked about the old flying days. He shared photos of his fresh-faced self with former presidents, dignitaries and movie stars, pointing out who he'd given helicopter rides to.

He took former President Gerald Ford on a helicopter ride, he said. He also met Richard Nixon, but no ride for him. Remember Richard Simmons of the 1955 television series "Sgt. Preston of the Yukon"? Brady taught him how to fly.

As a young boy, Brady was struck by Charles Lindbergh's 1927 flight over the Atlantic in the famous Spirit of St. Louis.

"I got to meet him later on," Brady said. "(Former) Gov. (Wally) Hickel had Lindbergh to his house once. I didn't take him on a helicopter trip."

As soon as he was able, Brady learned to fly planes. He had already flown 1,200 hours when he enlisted in the Army Air Force during World War II, where he taught young cadets how to fly, he said.

Soon after he got out of the service, Brady learned to fly helicopters. "I had flown all my life and helicopters looked interesting for making money," he said.

With two partners, Brady started a crop-dusting business in 1947 in Yakima, Wash., becoming one of the first to use helicopters in a commercial business.

In June 1948, Brady brought to Alaska the first commercial helicopter, the Bell 47A. A twin of that original Bell, a 47B, is on display in the international terminal of the Ted Stevens Anchorage International Airport.

"He pioneered a new type of access to Alaska lands," Sen. Ted Stevens said during the helicopter's dedication ceremony in 2003.

Brady convinced the government surveyors that a helicopter was the best way to map Alaska. He was awarded a contract, and changed the name of the company to Economy Helicopters. At the time, officials estimated it would take survey crews several years to complete the job trudging through the woods using mules. Brady and his helicopter helped the crew get it done in about three months.

His wife, Carol, got quite a shock when he came back home to Yakima, however.

"He had this bushy beard," she said. "That was a time when men didn't wear beards. When he went to the barbershop to get it shaved off, the Yakima paper came and took before and after pictures. They put them on the front page."

Harvey Goodale later gave the Bradys a painting showing a young, bushy-faced Brady in front of his helicopter in a small Alaska Native village.

Business was pretty steady during those early years, Carl Brady said. By 1958, the expanding oil industry's operations began to place a greater demand on the lone-helicopter business. Economy merged with Rotor Aids Inc., a California-based company, to become Era Helicopters. The fleet began to grow. The Brady family moved permanently to Anchorage.

"There was a lot of work for helicopters here in those days," Brady said. "But I stayed in Alaska mostly because of the people and the area."

In 1958, Era opened a base on Merrill Field and expanded to Kenai in 1962. In 1964, Brady brought the first turbine-powered helicopter, a Bell 204B, to Alaska.

In 1967, construction of the trans-Alaska oil pipeline was on the horizon. Preparation work needed to be conducted, and helicopters were the best method of getting it done.

"We needed capital to expand," Brady said. "They were ready to build the pipeline; there was all kinds of activity going on at that time."

That year, he worked a deal to become a part of Rowan Cos. Inc., a Houston-based company providing contract drilling services. Era sold for $2.5 million, Brady said. He became an executive vice president and a board member of Rowan, and continued his role as president and chief executive officer of Era.

The agreement allowed Era to venture more readily Outside to the company's printed history.

Within the next five years, Era acquired helicopter operations in Fairbanks and Juneau. In 1978, Era established a base of operations in Lake Charles, La., to be closer to its Gulf work.

In 1978, Era also expanded into fixed-wing services after purchasing Jet Alaska.

"It was a good move for us," Brady said. "Those were the first jets in Alaska, and we flew them all over the state."

Era's fixed-wing division has since become the state's largest regional airlines, with hubs in Anchorage and Bethel. It flies passengers and cargo to 24 destinations around the state.

Brady retired in 1984.

Turbulent air

With rising operating and fuel costs, especially during the last several years, Era has struggled financially.

As of September 2004, Rowan reported a $20.2 million loss in the aviation division, though a portion of that was for one-time write-offs. In 2002, Era had a profit of $14 million.

Still, the bottom lines haven't been steady or predictable. Rowan's board last April began the process to get out of the aviation business to focus on its core aspects of drilling and manufacturing.

Seacor wanted to buy the helicopter portion of Era, but made it clear in the beginning it wasn't interested in flying planes, said Milt Rose, vice president of Seacor Holdings.

"It's not part of our core business," he said. "We didn't think we would be good owners. It's a complex business, and we've got no business running an airline. But it was the only way we could acquire the helicopters, which we were very interested in."

Era and Seacor are currently in negotiations with a company - bound by a nondisclosure agreement, officials there couldn't say who - to buy the fixed-wing portion of the company.

Meanwhile, the Era Helicopters division is in the midst of downsizing, said current Era president Chuck Johnson. While Era will continue helicopter operations in Alaska, the company's headquarters will move from Anchorage to Lake Charles, La.

Era timeline

Era Aviation is Alaska's largest regional airline and ranks as one of the top 25 regional airlines in the United States. The airline serves the communities of Kodiak, Valdez, Cordova, Homer and Kenai, as well as several rural Alaska villages in the Yukon-Kuskokwim Delta region.

1948

  • Carl Brady brings a Bell 47A to Alaska, establishing the state's oldest helicopter company, then named Economy Helicopters. The company flies federal surveyors on mapping expeditions around the territory of Alaska.

    1950

  • The company begins operations in support of the petroleum industry, as well as in geophysical jobs. The company is instrumental in launching offshore operations in the Kenai area.

    1958

  • Opens a base at Merrill Field.

    1962

  • Expands service to Kenai.

    1964

  • Brady brings to Alaska the state's first turbine-powered helicopter, a Bell 204B.

    1967

  • As part of its expansion program, Era agrees to be purchased by Rowan, based in Houston. Brady becomes a Rowan executive vice president and board member, and remains president and CEO of Era.

    1970 to 1978

  • The company operated in Nicaragua, Honduras, Sudan and began operations in the Gulf of Mexico.

    1970-1975

  • Era acquires Merrick Inc., a Fairbanks helicopter operation, and Livingston Copters in Juneau.

    1978

  • Establishes Gulf of Mexico operations base in Lake Charles, La.

    1978

  • Establishes a fixed-wing division in Alaska after purchasing Jet Alaska.

    1980

  • Fixed-wing division expands with the purchase of three 50-passenger Convair 580s for charter and airline services.

    1984

  • Carl Brady retires. Chuck Johnson is current president.

    1992

  • Becomes first Western company to operate an American commercial helicopter inside Russia.

    1993

  • Receives one-year contract from the United Nations for peacekeeping force in Croatia and Macedonia.

    October 2004

  • Era's parent company, Rowan announced an agreement to sell Era Aviation, which includes its helicopter and fixed-wing division, to Seacor.

    January 2005

  • Federal regulators approve the sale of Era to Seacor for $118.1 million. Seacor officials negotiate with an undisclosed company to sell the fixed-wing portion of the business.
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