Established: 1989

Location: 601 W. 36th Ave., Suite 6, Anchorage, Alaska, 99503

Telephone: 907-562-7107

Focus of service: The midtown store sells new and used computers, upgrades and customized computer packages. It also offers service, repairs and on-site service for businesses.

"Our focus is on individual users and small businesses," said Harry Davidson, founder and co-owner.

A complete Internet-ready system starts at $295.

The store is unique in that it takes trade-ins.

"There's nobody else in town that will take your trade-in," Davidson said. "And the dump is charging for them now, just like a refrigerator."

History of company: Born in Kodiak, Davidson has lived in Alaska 35 years.

"I've been an independent small businessman my whole life," he said.

While working in the used refrigerator business, Davidson saw an opportunity as the information superhighway began to explode.

He discovered that practically new computers were being shelved by companies that were rapidly upgrading to newer models. He also observed people frustrated by the constant change and rising price of computer upgrades.

"You buy a computer and six months later a new one comes out," Davidson said. "What do I do with my old one?"

Major accomplishments: Davidson is proud of his store's longevity, despite competition from global big box companies that have moved into town.

"We're probably the oldest computer store in Anchorage right now," he said.

As for the future, Davidson is more interested in maintaining top-notch customer service than growth.

"I want to continue to provide personal accessible service for small businesses and individual users," Davidson said.

Although he works with machines, Davidson knows the importance of the human touch.

"A human voice they can speak to on the phone," he said. "A familiar face that's going to be here a year from now."

Over the years, the store has employed three-five workers.

Major players: Davidson, co-owner Alice Bicklein and Charles Albert, service manager.

- Pat King