Morris Communications entered the Alaska marketplace in 1969 with the purchase of Juneau's daily newspaper, the Southeast Alaska Empire, later renamed the Juneau Empire. In 1990, Morris expanded its geographic range by acquiring the Peninsula Clarion daily, which serves Kenai and Soldotna. By mid-1995, Morris became established in Anchorage as the new owner of Alaska magazine, an international publication, and later that year purchased the Alaska Journal of Commerce in Anchorage, a statewide business weekly. In 1996 Morris purchased the Alaskan Equipment Trader, a specialized publication in Anchorage, and in 1997, The Milepost, a guidebook known as "The Bible of North Country Travel since 1949."